There is a new international language of business — it’s a vocabulary that consists of clicks, tweets, posts, “likes,” shares, pings and pokes. The Summit serves as a lifeline to professionals who are committed to achieving digital fluency as they direct campaigns and programs, produce content, select channels and drive engagement.
The “thread” is about driving a common messaging and the name is inspired by an ancient Chinese proverb, “The thread is a connection we all have to each other. The thread may turn, twist, tighten or tangle but it will never be broken. With each encounter with the thread, we learn a lesson, or share a lesson which makes our connections stronger.’’
Senior leaders from the Rocky Mountain region — CCOs, CMOs, their direct reports and colleagues responsible for messaging — who have a passion for excellence, a thirst for learning, a desire to share ideas and a willingness to reach across the aisle are ideal attendees for the Summit.