Aaron Kennedy

Aaron Kennedy

Founder, Noodles & Company and CMO, State of Colorado

As the chief marketing officer of the state of Colorado, Aaron is playing an instrumental role in attracting and maintaining enterprises, leveraging the state’s assets and engaging citizens on a host of topics. As an integral member of the marketing community, Aaron is in a unique position to share his insights and perspective on the important role messaging, image and engagement play in fueling business performance. Aaron’s background includes running the Pepsi brand, directing the global rebranding of Sprite and helping develop and launch Lunchables.