More Than 150 Marketing, Communications Leaders Engage “Thread” Community
Global Professionals, Gov. Hickenlooper Present Diverse Agenda at Inaugural Summit
DENVER, CO – (March 4, 2014) —More than 150 Colorado marketing and communications leaders gathered Feb. 19-20, 2014 in Denver for The Thread Summit, a groundbreaking summit designed to engage marketing and communications professionals responsible for driving business performance.
Communications and marketing leaders represented a variety of industries, including corporate, agency, government and non-profits, assembled to connect, share and learn in a dynamic environment. Colorado Gov. John Hickenlooper spoke during a sponsors’ dinner about the economic opportunities the state offers for many of the companies represented at the Summit.
“The overarching goal of The Thread Summit was to connect Colorado’s robust communications and marketing community,” said Anne McCarthy, summit founder and CEO of Denver-based Westmeath Global Communications Inc. “Our vibrant professional community works on a global scale and now is connecting with each other as we grow, learn and engage.
The Summit agenda featured eight distinct modules led by some of the profession’s most respected leaders, covering topics such as visual storytelling, creating mindful content, the “Authenticity Gap” (the disparity between the consumer’s experience and expectations), building brands by embracing social and digital strategies, and the adoption of big data. Wellspring Community was featured as the CSR of The Thread and received more than $8,000.00 in donation from the event.
The Thread Summit 2015 has been scheduled for March 11-12. Please visit www.threadsummit.com for the complete agenda, list of speakers and highlights from this year’s event, including videos and photographs, as well as updates and information on The Thread Summit 2015.
ABOUT THE THREAD SUMMIT
Created in 2013 by Anne McCarthy, CEO of Denver-based Westmeath Global Communications Inc., the Thread Summit brings together leaders from the communication and marketing professions for two days of world-class industry updates and community building. The 2014 Summit was sponsored by FleishmanHillard; Ground Floor Media; Westmeath Global Communications; Arrow Electronics; C2HMHill; Colorado Office of Economic Development and International Trade; Gagen McDonald; Colorado Innovation Network; The Denver Center For The Performing Arts; SugarWish; Studio Candela; BMA Colorado; The Art Connection and Tivoli Brewing Company.
Aaron Kennedy, Shawn Amos, Jason Lankow Highlight Denver Thread Summit Speaker Lineup, Feb. 19-20
Social Media, Data Analysis, Budget Solutions On Tap
For Marketing/Communications Professionals
DENVER, Colo. (Jan. 29, 2014) – The Thread Summit organizers announced today the speaker lineup for the inaugural event being held at The Pinnacle Club in Denver. Designed to provide an exclusive forum for Colorado chief marketing officers, chief communication officers and senior marketing and communication team members, this event will allow participants to exchange ideas, share relevant experiences and create a professional network to fuel business performance among an intimate setting of senior level professionals.
The two-day conference consists of several keynote and panel discussions involving high-level speakers from the national stage and the local arena. The current list of keynote participants includes: Aaron Kennedy, founder of Noodles & Company and chief marketing officer of the state of Colorado; Shawn Amos, founder and chief executive officer of Freshwire; Jason Lankow, chief executive officer and co-founder of Column Five and author; Ben Edwards, vice president global communications and digital marketing for IBM, Dave Senay, chief executive officer of FleishmanHillard; Helen Clark, head of corporate marketing for Chevron and Katherine Yip, chairman and founder of KYG International.
“The Thread Summit is intended and designed to serve as a call to action for marketers and communicators in the Rocky Mountain Region,” said Anne McCarthy, founder of The Thread Summit. “With this impressive lineup of speakers, we are determined to initiate a conversation that ultimately positions Colorado as a center of excellence in this digital age.”
Other industry professionals leading and participating in panel discussions include: Ken Lund, executive director of the Office of Economic Development; Ramonna Robinson, president of GroundFloor Media; Eric Brown, director of communications for Governor Hickenlooper; Stephanie Donner, Governor Hickenlooper’s senior deputy legal counsel; Jennifer Nealson, chief marketing officer for Denver Center for Performing Arts; Perry Evans, founder and chief executive officer of Perch; Marcus Jimenez, founder and chief executive officer of StickyDocs; and Arthur Page Society members Luella Chavez D’Angelo of Western Union, Maril MacDonald of Gagen MacDonald, and Bill Meyers of Da Vita.
Topics to be explored during the program include:
• Branding: The Inside Story Behind the Rebranding of Colorado
• Content: Content Is King – Whether It’s Paid, Earned, Shared or Owned – There Is an Insatiable Demand for Content
• Engagement: Outside In and Inside Out – IBM Engages Its Global Workforce with Digital Brand Management Tools
• Brand and Reputation/Measurement: Experiences Versus Expectations – Bridging the Gap Between Brand and Reputation
• Culture/Globalization: From Asia to America – Understanding the International Language of Business and Engaging Global Consumers of Big, Popular Brands
• Storytelling/Application: Simplifying the Complexity – a Picture Is Worth a Thousand Words
Sponsors of The Thread Summit event include FleishmanHillard, Westmeath Global Communications, GroundFloor Media, the Colorado Office of Economic Development & International Trade (OEDIT), BMA Colorado, Colorado Innovation Network (COIN), J&S Audio Visual, the Grand Hyatt Denver, CH2M HILL, Gagen-MacDonald, Denver Center for Performing Arts, Sugarwish, Studio Candela and StickyDocs.
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‘Doing More with Less’ Top 2014 Challenge For Colorado Marketing Executives
Survey finds effective use of social media key to overcoming tightening budgets
DENVER, Colo. – (Jan. 15, 2014) – Colorado marketing and communications executives, challenged by tightening budgets, plan to lean heavily on social media and content marketing in 2014 to tell their stories, according to a new poll by the Business Marketing Association of Colorado (BMA Colorado) released today.
The poll of 139 Colorado-based marketing and communications professionals from a variety of industries revealed that although budgets and staff are limited for 2014, they are expected to break through the noise and make their companies stand out among competitors. The poll was commissioned by The Thread Summit, a forum of Colorado chief marketing officers and chief communication officers.
“Doing more with less is the challenge for Colorado communicators,” said Anne McCarthy, founder of The Thread Summit. “Marketers and communicators who know how to leverage content and creatively and strategically tell their story through a selection of channels will have a competitive advantage.”
The 2014 results are consistent with industry trends nationwide as growing competition and changes in technology continue to challenge marketing executives. Included among the BMA Colorado poll findings:
- Most senior-level marketers believe social and digital channels are delivering the biggest bang for their marketing buck, followed by public relations activities, sponsorships and advertising.
- The top three external marketing/communication challenges in 2013 were competition, technology and innovation.
- LinkedIn is the social media platform used most often to engage with customers followed by Facebook and Twitter.
- About half of the respondents indicated “big data/analytics” is of medium importance to them.
- The favorite marketing buzzwords of 2013 include content marketing, integration and engagement.
- The least favorite buzzwords from 2013 include big data, social media and content marketing.
Results of the poll, conducted in December 2013, are being used to guide themes, speakers and panels at The Thread Summit in Denver, Feb. 19-20, 2014. The Thread Summit is designed to provide an exclusive forum for Colorado chief marketing officers, chief communication officers and senior marketing and communication team members to exchange ideas, share relevant experiences and create a professional network to fuel business performance. To learn more about The Thread Summit or to register, visit www.ThreadSummit.com, or follow the Summit on Twitter (@ThreadSummit) or Facebook (www.facebook.com/ThreadSummit.)
Sponsors of The Thread Summit event include FleishmanHillard, Westmeath Global Communications, GroundFloor Media, the Colorado Office of Economic Development & International Trade (OEDIT), BMA Colorado, Colorado Innovation Network (COIN), J&S Audio Visual, the Grand Hyatt Denver, CH2M HILL and StickyDocs.
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