The Thread Summit Agenda

Day One: Wednesday, February 19

Time Program
2:00-2:30 PM Check-in and Registration
2:30-2:45 PM Opening Video, Welcome and Announcements
2:45-3:30 PM The Inside Story Behind the Re-branding of Colorado
Aaron Kennedy – CMO, State of Colorado and Founder Noodles & Company
3:30-4:00 PM Floods, Fires and Other Fiascoes: The Latest in Issues Management

4:00-5:15 PM Content Marketing is Dead
Shawn Amos – Founder and CEO, FreshwireTabletop Exercise
5:15-6:30 PM Closing Remarks, Video, Sunset Reception

Day Two: Thursday, February 20

Time Program
7:45-8:30 AM Continental Breakfast
8:30-8:40 AM Opening Video, Welcome and Announcements
8:40-9:30 AM Outside In and Inside Out: IBM Engages its Global Workforce
Ben Edwards – VP Global Communications, IBM
9:30-10:00 AM Best Practices Roundtable:

10:00-10:15 AM Break
10:15-11:15 AM Experiences vs. Expectations: Bridging the Gap Between Brand and Reputation
Dave Senay – CEO, FleishmanHillard
11:15-11:45 AM Big Insights for Business and Small Businesses: a Big Data Conversation

  • John Steward – Senior Advisor McKinsey, former global leader at AMEX and Panel Moderator
  • Perry Evans – Founder and CEO, Closely, MapQuest and Jabber
  • Marcus Jiménez – Founder and CEO, StickyDocs
11:45-12:30 PM Networking lunch
12:30-1:15 PM Impactful Global Branding Strategies
Katherine Yip – Founder and CEO, KYG International
1:15-1:45 PM The ‘We Agree’ Campaign: Losing Control and Gaining Influence
Helen Clark – VP Corporate Marketing, Chevron
1:45-2:15 PM Channel Panel: Creating an Amplifier Effect
Ryan Cook – LinkedIn
Misty Montano – 9News
Andy Voung – Denver Post
2:15-2:30 PM Break
2:30-3:30 PM The Excavation: Digging Deep to Mine for Powerful Visual Content

  • Jason Lankow – Founder and CEO, Column 5
  • Case Study: Arrow Electronics (before and after)
  • Rich Kylberg – Arrow Electronics
3:30-3:40 PM Closing Remarks, Video
3:40 PM Closing Reception