Day One: Wednesday, February 19
| Time | Program |
|---|---|
| 2:00-2:30 PM | Check-in and Registration |
| 2:30-2:45 PM | Opening Video, Welcome and Announcements |
| 2:45-3:30 PM | The Inside Story Behind the Re-branding of Colorado Aaron Kennedy – CMO, State of Colorado and Founder Noodles & Company |
| 3:30-4:00 PM | Floods, Fires and Other Fiascoes: The Latest in Issues Management
|
| 4:00-5:15 PM | Content Marketing is Dead Shawn Amos – Founder and CEO, FreshwireTabletop Exercise |
| 5:15-6:30 PM | Closing Remarks, Video, Sunset Reception |
Day Two: Thursday, February 20
| Time | Program |
|---|---|
| 7:45-8:30 AM | Continental Breakfast |
| 8:30-8:40 AM | Opening Video, Welcome and Announcements |
| 8:40-9:30 AM | Outside In and Inside Out: IBM Engages its Global Workforce Ben Edwards – VP Global Communications, IBM |
| 9:30-10:00 AM | Best Practices Roundtable:
|
| 10:00-10:15 AM | Break |
| 10:15-11:15 AM | Experiences vs. Expectations: Bridging the Gap Between Brand and Reputation Dave Senay – CEO, FleishmanHillard |
| 11:15-11:45 AM | Big Insights for Business and Small Businesses: a Big Data Conversation
|
| 11:45-12:30 PM | Networking lunch |
| 12:30-1:15 PM | Impactful Global Branding Strategies Katherine Yip – Founder and CEO, KYG International |
| 1:15-1:45 PM | The ‘We Agree’ Campaign: Losing Control and Gaining Influence Helen Clark – VP Corporate Marketing, Chevron |
| 1:45-2:15 PM | Channel Panel: Creating an Amplifier Effect Ryan Cook – LinkedIn Misty Montano – 9News Andy Voung – Denver Post |
| 2:15-2:30 PM | Break |
| 2:30-3:30 PM | The Excavation: Digging Deep to Mine for Powerful Visual Content
|
| 3:30-3:40 PM | Closing Remarks, Video |
| 3:40 PM | Closing Reception |